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The American Medical Association on Tuesday called
for a ban on direct-to-consumer ads for prescription drugs and implantable
medical devices, saying they contribute to rising costs and patients'
demands for inappropriate treatment.
According to data cited in an AMA news release, ad
dollars spent by drugmakers have risen to $4.5 billion in the last two
years, a 30 percent increase. Other data show prices on prescription drugs
have climbed nearly 5 percent this year.