KOOL Question of the Day


**Voting is Completely Anonymous**

The American Medical Association on Tuesday called for a ban on direct-to-consumer ads for prescription drugs and implantable medical devices, saying they contribute to rising costs and patients' demands for inappropriate treatment. 

According to data cited in an AMA news release, ad dollars spent by drugmakers have risen to $4.5 billion in the last two years, a 30 percent increase. Other data show prices on prescription drugs have climbed nearly 5 percent this year. 

The pharmaceutical industry opposes the AMA's stance. Saying direct-to-consumer ads aim to provide "scientifically accurate information to patients so that they are better informed about their health care and treatment options".

The "KOOL Question of the Day" is:

 "Should prescription drug ads banned?"